<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>The Genaya Blog</title>
    <link>https://www.genaya.com/blog</link>
    <description>Practical playbooks on operations, communication, payments, and AI for clinics, firms, agencies, and crews.</description>
    <language>en-us</language>
    <atom:link href="https://www.genaya.com/blog/rss.xml" rel="self" type="application/rss+xml"/>
    <item>
      <title>Speed to lead: the first five minutes decide who wins the job</title>
      <link>https://www.genaya.com/blog/speed-to-lead-first-five-minutes</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/speed-to-lead-first-five-minutes</guid>
      <pubDate>Mon, 06 Jul 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Respond in 5 minutes and you are up to 21x more likely to qualify a lead. Most businesses take hours. Here is the decay curve and a system a small office can run.</description>
    </item>
    <item>
      <title>No-show math: benchmarks by industry and the fix stack that works</title>
      <link>https://www.genaya.com/blog/no-show-math-benchmarks-and-the-fix-stack</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/no-show-math-benchmarks-and-the-fix-stack</guid>
      <pubDate>Sun, 05 Jul 2026 12:00:00 GMT</pubDate>
      <category>Scheduling</category>
      <description>No-show benchmarks from 12% in dental to 50% in behavioral health, a one-minute cost formula, and a four-layer fix stack with the measured impact of each layer.</description>
    </item>
    <item>
      <title>Is an AI receptionist worth it? Run the break-even math</title>
      <link>https://www.genaya.com/blog/ai-receptionist-break-even-math</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/ai-receptionist-break-even-math</guid>
      <pubDate>Fri, 03 Jul 2026 12:00:00 GMT</pubDate>
      <category>AI</category>
      <description>AI answering costs $25-$300 a month versus $36,000+ a year for a receptionist. Here is the exact break-even formula, where AI fails, and when to skip it.</description>
    </item>
    <item>
      <title>The invoice follow-up cadence that gets you paid, scripted day by day</title>
      <link>https://www.genaya.com/blog/invoice-follow-up-cadence-scripts</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/invoice-follow-up-cadence-scripts</guid>
      <pubDate>Wed, 01 Jul 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>A day-by-day cadence for chasing unpaid invoices, with copy-paste email and SMS scripts from the day -3 heads-up to the day 30 stop-work notice and late fee.</description>
    </item>
    <item>
      <title>A2P 10DLC in plain English: why your business texts stopped arriving</title>
      <link>https://www.genaya.com/blog/a2p-10dlc-plain-english</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/a2p-10dlc-plain-english</guid>
      <pubDate>Mon, 29 Jun 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Since February 2025, US carriers block texts from unregistered 10DLC numbers outright. Here are the real fees, the 1-3 week timeline, and the four rejections to avoid.</description>
    </item>
    <item>
      <title>Why patient balances take 30+ days, and the text-to-pay fix</title>
      <link>https://www.genaya.com/blog/patient-balances-text-to-pay</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/patient-balances-text-to-pay</guid>
      <pubDate>Sat, 27 Jun 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>71% of providers wait more than 30 days to collect after a visit. Here is the day-by-day paper lag, the four-step digital flow, and the exact front-desk scripts.</description>
    </item>
    <item>
      <title>Why missed calls are the most expensive line item you do not track</title>
      <link>https://www.genaya.com/blog/missed-calls-most-expensive-line-item</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/missed-calls-most-expensive-line-item</guid>
      <pubDate>Fri, 26 Jun 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Every business scrutinizes ad spend to the dollar while a five-figure missed-call leak runs silently in the background. Here is the math, why it stays invisible, and how to plug it.</description>
    </item>
    <item>
      <title>How to ask for Google reviews now: what is banned, what still works</title>
      <link>https://www.genaya.com/blog/how-to-ask-for-google-reviews-compliantly</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/how-to-ask-for-google-reviews-compliantly</guid>
      <pubDate>Wed, 24 Jun 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Review gating now risks FTC penalties up to $53,088 per violation and takedowns on Google. The playbook that still works: one link, SMS-first, steady velocity.</description>
    </item>
    <item>
      <title>The 3-1-0 reminder schedule that cuts no-shows in half</title>
      <link>https://www.genaya.com/blog/appointment-reminder-schedule-3-1-0</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/appointment-reminder-schedule-3-1-0</guid>
      <pubDate>Mon, 22 Jun 2026 12:00:00 GMT</pubDate>
      <category>Scheduling</category>
      <description>Three touches at 3 days, 1 day, and 2 hours out, with evening send times and two-way confirmations, cut no-shows by up to half. Exact schedule and templates inside.</description>
    </item>
    <item>
      <title>Filling last-minute cancellations: the 20-minute backfill system</title>
      <link>https://www.genaya.com/blog/filling-last-minute-cancellations</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/filling-last-minute-cancellations</guid>
      <pubDate>Sat, 20 Jun 2026 12:00:00 GMT</pubDate>
      <category>Scheduling</category>
      <description>Top offices refill a cancelled slot in under 20 minutes. The ASAP list vs waitlist split, the text-to-claim flow, and the math on 6-10 recovered slots a week.</description>
    </item>
    <item>
      <title>One thread per client: ending the copy-paste tax between your tools</title>
      <link>https://www.genaya.com/blog/one-thread-per-client-ending-the-copy-paste-tax</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/one-thread-per-client-ending-the-copy-paste-tax</guid>
      <pubDate>Fri, 19 Jun 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>A single appointment can touch seven systems, and every handoff between them is a human retyping the same fact. The fix is not another integration - it is one thread per client.</description>
    </item>
    <item>
      <title>Your answer rate is fine. Your booking rate is the leak</title>
      <link>https://www.genaya.com/blog/booking-rate-is-the-leak-csr-benchmarks</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/booking-rate-is-the-leak-csr-benchmarks</guid>
      <pubDate>Wed, 17 Jun 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>The average home-service shop books 46% of bookable calls; top performers hit 85%. Benchmarks by call type, closing scripts, and a 10-call self-audit.</description>
    </item>
    <item>
      <title>After-hours calls: on-call tech vs answering service vs AI</title>
      <link>https://www.genaya.com/blog/after-hours-calls-coverage-comparison</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/after-hours-calls-coverage-comparison</guid>
      <pubDate>Mon, 15 Jun 2026 12:00:00 GMT</pubDate>
      <category>Guides</category>
      <description>Voicemail, on-call rotation, live answering service, or AI: an honest cost-and-coverage comparison for the 68% of emergencies that hit after hours.</description>
    </item>
    <item>
      <title>Med spa cancellation policies: deposit language that books more</title>
      <link>https://www.genaya.com/blog/med-spa-cancellation-policy-deposits</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/med-spa-cancellation-policy-deposits</guid>
      <pubDate>Sat, 13 Jun 2026 12:00:00 GMT</pubDate>
      <category>Scheduling</category>
      <description>The exact deposit thresholds, notice windows, and front-desk scripts that took one med spa from 12% no-shows to 5% - about $16,800 a year recovered.</description>
    </item>
    <item>
      <title>What an AI receptionist should actually do (and what it should not)</title>
      <link>https://www.genaya.com/blog/what-an-ai-receptionist-should-actually-do</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/what-an-ai-receptionist-should-actually-do</guid>
      <pubDate>Fri, 12 Jun 2026 12:00:00 GMT</pubDate>
      <category>AI</category>
      <description>Every phone vendor now sells an AI receptionist. Here is a concrete bar: six things a good one must do on a live call, five things it must never do, and how to test one yourself.</description>
    </item>
    <item>
      <title>The estimate follow-up sequence that recovers silent customers</title>
      <link>https://www.genaya.com/blog/estimate-follow-up-sequence-with-scripts</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/estimate-follow-up-sequence-with-scripts</guid>
      <pubDate>Wed, 10 Jun 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>40-60% of estimates get no response and nearly half of sellers never follow up. The five-touch sequence, with word-for-word texts and emails, that recovers them.</description>
    </item>
    <item>
      <title>Your front desk misses more calls than you think. Here is the fix</title>
      <link>https://www.genaya.com/blog/medical-office-missed-calls</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/medical-office-missed-calls</guid>
      <pubDate>Mon, 08 Jun 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Up to 42% of business-hours calls to medical offices go unanswered. Pull these five phone metrics this week, then work a fix ladder ranked from free to paid.</description>
    </item>
    <item>
      <title>Is texting patients a HIPAA violation? A plain-English checklist</title>
      <link>https://www.genaya.com/blog/is-texting-patients-a-hipaa-violation</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/is-texting-patients-a-hipaa-violation</guid>
      <pubDate>Sat, 06 Jun 2026 12:00:00 GMT</pubDate>
      <category>Guides</category>
      <description>Texting patients is legal when six safeguards are in place. The plain-English checklist, what a reminder text may say, and the two myths practices should drop.</description>
    </item>
    <item>
      <title>Quote-to-cash in one afternoon: how connected estimates change close rates</title>
      <link>https://www.genaya.com/blog/quote-to-cash-in-one-afternoon</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/quote-to-cash-in-one-afternoon</guid>
      <pubDate>Fri, 05 Jun 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>The quote that arrives in three days loses to the quote that arrives in three hours. How connected estimates - built on the client record, approved and paid online - change close rates.</description>
    </item>
    <item>
      <title>AI receptionists for clinics: an honest buyer's checklist</title>
      <link>https://www.genaya.com/blog/ai-receptionist-for-clinics-buyers-checklist</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/ai-receptionist-for-clinics-buyers-checklist</guid>
      <pubDate>Wed, 03 Jun 2026 12:00:00 GMT</pubDate>
      <category>AI</category>
      <description>Ten demo questions, a two-week pilot protocol, and the calls AI should never take alone - a skeptic's guide to choosing an AI receptionist for your practice.</description>
    </item>
    <item>
      <title>The field-service tech stack is collapsing into platforms - here is why</title>
      <link>https://www.genaya.com/blog/field-service-tech-stack-collapsing-into-platforms</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/field-service-tech-stack-collapsing-into-platforms</guid>
      <pubDate>Mon, 01 Jun 2026 12:00:00 GMT</pubDate>
      <category>Industry</category>
      <description>Eight tools, eight bills, and a human as the integration layer: why the point-solution stack is consolidating into platforms, and why AI is the forcing function.</description>
    </item>
    <item>
      <title>Responding to negative patient reviews without a HIPAA problem</title>
      <link>https://www.genaya.com/blog/negative-patient-reviews-hipaa-safe-replies</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/negative-patient-reviews-hipaa-safe-replies</guid>
      <pubDate>Sat, 30 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>One rule keeps review replies HIPAA-safe: never confirm the reviewer is a patient. Templates by review type, the take-it-offline script, and the cost of silence.</description>
    </item>
    <item>
      <title>Your firm is not a bank: ending the 67-day wait to get paid</title>
      <link>https://www.genaya.com/blog/your-firm-is-not-a-bank-get-paid-faster</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/your-firm-is-not-a-bank-get-paid-faster</guid>
      <pubDate>Fri, 29 May 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>Firms extend 28-day terms and wait 67 days to get paid. The numbers-first case for pay-at-signing, plus a scripted overdue sequence for legacy invoices.</description>
    </item>
    <item>
      <title>Replying to reviews is a revenue activity, not damage control</title>
      <link>https://www.genaya.com/blog/replying-to-reviews-revenue-activity</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/replying-to-reviews-revenue-activity</guid>
      <pubDate>Wed, 27 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Businesses that reply to at least 25% of their reviews average 35% more revenue than silent competitors. The 4-part formula, real rewrites, and the SLAs to hit.</description>
    </item>
    <item>
      <title>40% of bookings happen after you close: self-scheduling that works</title>
      <link>https://www.genaya.com/blog/self-scheduling-with-guardrails</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/self-scheduling-with-guardrails</guid>
      <pubDate>Mon, 25 May 2026 12:00:00 GMT</pubDate>
      <category>Scheduling</category>
      <description>Roughly 40% of appointment bookings happen while your office is closed. Here are the guardrails that answer every owner objection, plus a 30-day pilot plan.</description>
    </item>
    <item>
      <title>A tax season client communication plan you can copy</title>
      <link>https://www.genaya.com/blog/tax-season-client-communication-plan</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/tax-season-client-communication-plan</guid>
      <pubDate>Sat, 23 May 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>The dated calendar and copy-paste templates for tax season client communication: December engagement letters, day 0/3/7 reminders, a mid-March cutoff, and the May note.</description>
    </item>
    <item>
      <title>Scope creep is a billing failure: the system that gets it invoiced</title>
      <link>https://www.genaya.com/blog/scope-creep-change-order-system</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/scope-creep-change-order-system</guid>
      <pubDate>Fri, 22 May 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>57% of agencies eat $1,000-$5,000 a month in unbilled out-of-scope work. The three-part fix: countable scope, a change-order trigger clause, and same-day quotes.</description>
    </item>
    <item>
      <title>Why your business number shows up as Spam Likely, and the free fix</title>
      <link>https://www.genaya.com/blog/business-number-spam-likely-fix</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/business-number-spam-likely-fix</guid>
      <pubDate>Wed, 20 May 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>A spam label cuts your connect rate by roughly 60% almost overnight. Here is how carriers score your number, the genuinely free fix, and how long it really takes.</description>
    </item>
    <item>
      <title>Good-better-best proposals: the numbers behind three options</title>
      <link>https://www.genaya.com/blog/good-better-best-proposals-close-rates</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/good-better-best-proposals-close-rates</guid>
      <pubDate>Mon, 18 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Multi-option proposals close at 52% vs 42% for single quotes, and 60-70% of buyers pick the middle tier. How to build and present good-better-best pricing.</description>
    </item>
    <item>
      <title>The insurance renewal playbook: retention math per 100 clients</title>
      <link>https://www.genaya.com/blog/insurance-renewal-retention-playbook</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/insurance-renewal-retention-playbook</guid>
      <pubDate>Sat, 16 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Typical agencies keep 80-88 of every 100 clients; elite shops keep 93-95. The pre-renewal calendar, the review call script, and the cross-sell math that close the gap.</description>
    </item>
    <item>
      <title>Profitable but broke: the construction cash flow math nobody shows</title>
      <link>https://www.genaya.com/blog/profitable-but-broke-construction-cash-flow</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/profitable-but-broke-construction-cash-flow</guid>
      <pubDate>Fri, 15 May 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>Slow pay cost US construction $299 billion in 2025. The profitable-but-broke arithmetic, a one-page weekly cash forecast, and the pricing move worth 7 margin points.</description>
    </item>
    <item>
      <title>How often should you contact clients? What retention data says</title>
      <link>https://www.genaya.com/blog/how-often-should-you-contact-clients</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/how-often-should-you-contact-clients</guid>
      <pubDate>Wed, 13 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Advisors tout 97% retention while three in four clients have considered leaving. Here is the contact cadence, by client segment, that closes the gap.</description>
    </item>
    <item>
      <title>Cannot hire a front desk? What to automate while the seat is empty</title>
      <link>https://www.genaya.com/blog/front-desk-vacancy-what-to-automate</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/front-desk-vacancy-what-to-automate</guid>
      <pubDate>Mon, 11 May 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Admin seats now take 45-60 days to fill and an empty desk drags daily revenue about 6%. Here is what to automate this week and what to save for the hire.</description>
    </item>
    <item>
      <title>Google reviews for advisors: what the Marketing Rule allows</title>
      <link>https://www.genaya.com/blog/advisor-reviews-sec-marketing-rule</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/advisor-reviews-sec-marketing-rule</guid>
      <pubDate>Sat, 09 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Advisor testimonials have been legal since November 2022. The three required disclosures, the $1,000 line, the top exam finding, and a compliant review-ask workflow.</description>
    </item>
    <item>
      <title>Agency utilization: what one point is actually worth in dollars</title>
      <link>https://www.genaya.com/blog/agency-utilization-rate-what-a-point-is-worth</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/agency-utilization-rate-what-a-point-is-worth</guid>
      <pubDate>Fri, 08 May 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Average agency utilization slid to about 66% in 2025. Here is the formula done honestly, benchmarks by discipline, and why one point is worth roughly $3,100 per person.</description>
    </item>
    <item>
      <title>The contractor payment schedule that actually gets honored</title>
      <link>https://www.genaya.com/blog/contractor-payment-schedules-deposits-milestones</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/contractor-payment-schedules-deposits-milestones</guid>
      <pubDate>Wed, 06 May 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>Deposit norms by job size, state caps, milestone triggers that keep cash flowing, real due dates, and pay-by-link - the payment schedule clients actually honor.</description>
    </item>
    <item>
      <title>Recall vs reactivation: the two systems that fill a dental chair</title>
      <link>https://www.genaya.com/blog/dental-recall-vs-reactivation</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/dental-recall-vs-reactivation</guid>
      <pubDate>Mon, 04 May 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Recall books active patients coming due; reactivation wins back the lapsed. The full 5-touch timeline, scripts for every touch, and the benchmarks each system must hit.</description>
    </item>
    <item>
      <title>Agency retainer pricing: work backwards from a 50% margin</title>
      <link>https://www.genaya.com/blog/agency-retainer-pricing-margin-first</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/agency-retainer-pricing-margin-first</guid>
      <pubDate>Sat, 02 May 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>Most agency retainers are priced on gut feel and land under $1,000 a month. Here is the margin-first worksheet: loaded cost, scoped hours, and a 50-60% target.</description>
    </item>
    <item>
      <title>The 30-minute tool audit: what running on 9 apps really costs</title>
      <link>https://www.genaya.com/blog/all-in-one-vs-point-solutions-tool-audit</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/all-in-one-vs-point-solutions-tool-audit</guid>
      <pubDate>Fri, 01 May 2026 12:00:00 GMT</pubDate>
      <category>Guides</category>
      <description>A 30-minute self-audit for SaaS sprawl: inventory every subscription, flag the 30-50% of unused licenses, price the re-keying hours, and decide what to consolidate.</description>
    </item>
    <item>
      <title>Markup vs margin: the 20% mistake that quietly sinks contractors</title>
      <link>https://www.genaya.com/blog/markup-vs-margin-contractor-pricing</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/markup-vs-margin-contractor-pricing</guid>
      <pubDate>Tue, 28 Apr 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>A 20% markup earns a 16.7% margin, not 20% - across a year that gap is an owner's salary. Get the conversion table, real benchmarks, and a two-step pricing method.</description>
    </item>
    <item>
      <title>Ghosted after the proposal: the fix starts before you send it</title>
      <link>https://www.genaya.com/blog/ghosted-after-the-proposal</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/ghosted-after-the-proposal</guid>
      <pubDate>Sat, 25 Apr 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Two-thirds of proposal ghosting is decided before you send. The qualification fixes, the 3-touch recovery cadence, and the close-the-loop email that revives dead deals.</description>
    </item>
    <item>
      <title>The first 90 days decide everything: onboarding built on churn data</title>
      <link>https://www.genaya.com/blog/client-onboarding-first-90-days</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/client-onboarding-first-90-days</guid>
      <pubDate>Fri, 24 Apr 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>About 43% of B2B client churn happens in the first 90 days. A day-by-day onboarding checklist built on that clock, from the handoff doc to the day-90 expansion call.</description>
    </item>
    <item>
      <title>How to stop chasing clients for documents: a system that runs itself</title>
      <link>https://www.genaya.com/blog/stop-chasing-clients-for-documents</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/stop-chasing-clients-for-documents</guid>
      <pubDate>Tue, 21 Apr 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Late clients rank as accounting's number one challenge. Here is the exact 14-day escalation cadence and one-link checklist that get documents in on the first ask.</description>
    </item>
    <item>
      <title>How to raise rates without losing clients: segment by margin</title>
      <link>https://www.genaya.com/blog/raise-your-rates-without-losing-clients</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/raise-your-rates-without-losing-clients</guid>
      <pubDate>Sat, 18 Apr 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>Skip the blanket increase. Compute per-client margin first, tier accounts into 3-10%, 10-25%, or a brief grandfather window, then send one of three letters.</description>
    </item>
    <item>
      <title>The 10-number weekly scorecard every owner should run</title>
      <link>https://www.genaya.com/blog/small-business-weekly-scorecard</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/small-business-weekly-scorecard</guid>
      <pubDate>Fri, 17 Apr 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Five financial numbers, five operational leading indicators, one page, same day every week. Target ranges included, plus a template you can build in a spreadsheet today.</description>
    </item>
    <item>
      <title>Construction job costing: a worked example from bid to final margin</title>
      <link>https://www.genaya.com/blog/construction-job-costing-worked-example</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/construction-job-costing-worked-example</guid>
      <pubDate>Tue, 14 Apr 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Follow an $85,000 remodel from bid to final margin: five cost codes, loaded labor rates, weekly cost checks, and the week-3 framing overrun a change order recovered.</description>
    </item>
    <item>
      <title>Why clients really fire agencies: delivery first, price sixth</title>
      <link>https://www.genaya.com/blog/why-clients-fire-agencies</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/why-clients-fire-agencies</guid>
      <pubDate>Sat, 11 Apr 2026 12:00:00 GMT</pubDate>
      <category>Industry</category>
      <description>Delivery dissatisfaction drives about half of agency departures; price ranks sixth. The real churn causes, retention benchmarks, and the monthly cadence that fixes them.</description>
    </item>
    <item>
      <title>Replace the status meeting: the async client update that saves hours</title>
      <link>https://www.genaya.com/blog/async-client-updates-replace-status-meetings</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/async-client-updates-replace-status-meetings</guid>
      <pubDate>Fri, 10 Apr 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Status meetings eat 8-12 hours a week per client. Here is the 5-block weekly update, the portal setup, and the exact script that moves clients off weekly calls.</description>
    </item>
    <item>
      <title>Can financial advisors text clients? The compliant setup, explained</title>
      <link>https://www.genaya.com/blog/can-financial-advisors-text-clients</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/can-financial-advisors-text-clients</guid>
      <pubDate>Tue, 07 Apr 2026 12:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Regulators never banned advisor texting - they collected $3.5 billion punishing unarchived texting. Here is the four-part setup that keeps texts compliant.</description>
    </item>
    <item>
      <title>Why software projects run 45% over budget, and how shops quote</title>
      <link>https://www.genaya.com/blog/software-projects-over-budget-estimation</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/software-projects-over-budget-estimation</guid>
      <pubDate>Sat, 04 Apr 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Tech projects run about 45% over budget, and half of scope creep was in the scope all along. A quoting playbook for dev shops: paid discovery, pricing rules, ranges.</description>
    </item>
    <item>
      <title>Surviving tax season without seasonal hires: a capacity plan</title>
      <link>https://www.genaya.com/blog/tax-season-capacity-plan-small-firms</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/tax-season-capacity-plan-small-firms</guid>
      <pubDate>Fri, 03 Apr 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Credentialed roles take 73 days to fill, so the seasonal hire is not coming. Here is the capacity worksheet, the extension-by-design segment, and the automation stack.</description>
    </item>
    <item>
      <title>The shoulder-season playbook: a week-by-week plan for slow months</title>
      <link>https://www.genaya.com/blog/shoulder-season-playbook-field-services</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/shoulder-season-playbook-field-services</guid>
      <pubDate>Tue, 31 Mar 2026 12:00:00 GMT</pubDate>
      <category>Industry</category>
      <description>A four-week calendar for April and October: outbound tune-up campaigns, the agreement pitch, and how a strong agreement base cuts the seasonal revenue gap to 30-40%.</description>
    </item>
    <item>
      <title>Technician utilization rate: formula, benchmarks, and lost hours</title>
      <link>https://www.genaya.com/blog/technician-utilization-rate-guide</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/technician-utilization-rate-guide</guid>
      <pubDate>Fri, 27 Mar 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>The exact formula, honest benchmarks from 55% to 80%, and a four-bucket audit that shows a 4-truck shop where $60,000 a year in billable capacity is hiding.</description>
    </item>
    <item>
      <title>Review velocity beats review count: the local SEO math</title>
      <link>https://www.genaya.com/blog/review-velocity-beats-review-count</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/review-velocity-beats-review-count</guid>
      <pubDate>Tue, 24 Mar 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>A shop earning 10-15 fresh Google reviews a month outranks one sitting on 200 stale ones. The trust thresholds, response-rate factor, and the automated ask.</description>
    </item>
    <item>
      <title>Why techs really quit: on-call burnout and the retention math</title>
      <link>https://www.genaya.com/blog/why-technicians-quit-retention-math</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/why-technicians-quit-retention-math</guid>
      <pubDate>Fri, 20 Mar 2026 12:00:00 GMT</pubDate>
      <category>Industry</category>
      <description>Techs rarely quit over pay. The real drivers are on-call design, 85%+ utilization, and no ladder - and replacing one tech runs $55,000-$110,000. Fix what you control.</description>
    </item>
    <item>
      <title>Change orders that actually get paid: template and markup math</title>
      <link>https://www.genaya.com/blog/construction-change-orders-that-get-paid</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/construction-change-orders-that-get-paid</guid>
      <pubDate>Tue, 17 Mar 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>Contractors who skip change orders lose 10-15% of project value. The three-price format, the four cost buckets, and the markup math that gets extras paid.</description>
    </item>
    <item>
      <title>Progress billing explained with a real schedule of values</title>
      <link>https://www.genaya.com/blog/progress-billing-schedule-of-values</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/progress-billing-schedule-of-values</guid>
      <pubDate>Fri, 13 Mar 2026 12:00:00 GMT</pubDate>
      <category>Payments</category>
      <description>A $250,000 job, 12 line items, and month two's pay app walked line by line: schedule of values, stored materials, retainage, and percentages that get approved.</description>
    </item>
    <item>
      <title>The bid follow-up system: day 0 to day 90, scripted</title>
      <link>https://www.genaya.com/blog/construction-bid-follow-up-system</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/construction-bid-follow-up-system</guid>
      <pubDate>Tue, 10 Mar 2026 12:00:00 GMT</pubDate>
      <category>Growth</category>
      <description>Most closed work takes five or more follow-up touches; most contractors stop at zero. The full day 0 to day 90 cadence, scripted word for word.</description>
    </item>
    <item>
      <title>Punch list to paid: closing out fast enough to get retainage back</title>
      <link>https://www.genaya.com/blog/punch-list-to-final-payment</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/punch-list-to-final-payment</guid>
      <pubDate>Fri, 06 Mar 2026 12:00:00 GMT</pubDate>
      <category>Operations</category>
      <description>On a $200,000 job at 10% retention, the open punch list is a $20,000 invoice you have not sent. The rolling-list closeout system that gets retainage released faster.</description>
    </item>
    <item>
      <title>Subcontractor scheduling without the daily fire drill</title>
      <link>https://www.genaya.com/blog/subcontractor-scheduling-small-gcs</link>
      <guid isPermaLink="true">https://www.genaya.com/blog/subcontractor-scheduling-small-gcs</guid>
      <pubDate>Tue, 03 Mar 2026 12:00:00 GMT</pubDate>
      <category>Scheduling</category>
      <description>Roughly a third of construction delays are subcontractor scheduling failures. The dependency map, Friday two-week lookahead, and 48-hour confirm text that fix it.</description>
    </item>
  </channel>
</rss>
